How the World Changed Social Media: दुनिया ने जैसे सामाजिक मीडिया को बदल दिया

How the World Changed Social Media: दुनिया ने जैसे सामाजिक मीडिया को बदल दिया

दुनिया ने जैसे सामाजिक मीडिया को बदल दिया, हम क्यों पोस्ट करते हैं ग्रन्थ श्रृंखला का पहला ग्रन्थ है जो उन नौ मानवविज्ञानियों के निष्कर्षों पर जाँच करता है जिन्होंने दुनिया भर के समूहों में १५ महीने तक बिताया जिसमे शामिल है ब्राज़ील, चिली, चीन, इंग्लैंड, भारत, इटली, ट्रिनिडाड और टर्की. यह ग्रन्थ एक तुलनात्मक विश्लेषण को प्रदान करता है जो अनुसंधान के परिणाम को संक्षेप में प्रस्तुत करता है और राजनीति और लिंग, शिक्षा और व्यापार पर सामाजिक मीडिया के प्रभाव का पता लगाता है. दृश्य संचार पर बढ़ते हुए ज़ोर का परिणाम क्या है? क्या हम अधिक व्यक्तिगत या सामाजिक बनते हैं? क्यों सार्वजनिक सामाजिक मीडिया अधिक रूढ़िवादी होता है? क्यों ऑनलाइन समानता ऑफलाइन असमानता को बदलने में असफल होता है? कैसे मिमी इंटरनेट के नैतिक पुलिस बन गए? परियोजना के शैक्षिक ढाँचा और सैद्धांतिक शर्तों, जो निष्कर्षों के उत्तरदायी होने में मदद करते हैं, के परिचय से समर्थित होकर यह ग्रन्थ तर्क करता है कि सामाजिक मीडिया जैसे अन्तरंग और सर्वव्यापक वास्तु को समझने और मूल्यांकन करने का एक ही रास्ता पोस्ट करनेवाले लोगों के जीवन में तल्लीन होकर रहना है. तभी हम पता लगा सकते हैं कि दुनिया भर के लोगों ने जैसे सामाजिक मीडिया को अभी तक अप्रत्याशित तरीकों से बदल दिया हैं और उनके परिणाम पर आकलन कर सकते हैं

How does Social Media Benefit Indian Politics?

• Bringing Awareness to the Masses:
• Historically, the people were never as aware as they are now about government policies.
• Government outreach
• is increasing through the effective use of social media through different social  media campaigns spreading awareness among the people.
• As an example, social media was highly effective in promoting precautionary awareness and mobilising leads for medicines during the Covid Pandemic.
• Bridging the Gap:
•  Social Media has been instrumental in bringing people and their representatives close.
• The communication barriers that did not allow people to interact with the leaders have reduced significantly because of social media.
• Politicians are reaching out to their supporters on social media.
• It has increased the ability for ordinary citizens to take part in the political process.
• They are making sure to keep the public in the loop through their engagements and posts on social media.
• Besides this, social media has been actively used for influencing diplomatic relations between India and its friendly countries.

Reducing Barriers:

•  These platforms present a cheap and low-barrier channel of people-politician communication, by potentially intensifying Political democracy. by allowing many to enter into political races.
• Improved Analytical System: As compared to traditional methods of public opinion measurement, social media allows time and cost effective data collection and analysis with less human effort.

• Data analytics: has evolved itself to become the brain of every election campaign. It helps the election campaign committee understand the voters better and align their policies to their needs.

What are the Negative Impact of Politicisation of Social Media?

• Political Polarisation: One of the most common criticisms of social media is that it creates echo chambers where people only see viewpoints they agree with.
• The campaigns sometimes spark religious and social tensions in different parts of the country.
• Social media has enabled a style of populist politics, which on the negative side allows hate speech and extreme speech to thrive in digital spaces that are unregulated, particularly in regional languages.
• Micro-targeting can enable dishonest campaigns to spread toxic discourse without much consequence.
• Unequal Participation: Social media also distorts policymakers’ perception of public opinion.
• This is because it is believed that social media platforms tend to represent every walk of life, but not everyone’s voice is heard equally.
• Political Tactics: The Political parties with the help of social media are able to get information regarding voters likes and dislikes and further manipulate them, especially the Swing Voters, whose views can be changed by manipulating information.
• Social media gives people more voice and can sometimes be used, by anyone, to spread hoaxes and misinformation.

• Social media has made people better informed but also easier to manipulate.

Misinformation v/s Disinformation v/s Mal-information:

• Most of the time Fake news conflates three different notions: misinformation, disinformation, and mal -information.
• Misinformations are false information, but when a person conveys it, believes that it is true and shares.
• Disinformation is those which are shared intentionally by a person after knowing that it is not true; false information which is intended to mislead.
• Information that is based on reality but imposes harm on a person, organisation, or country is termed as mal-information.

What Should be the Approach Moving Forward?

• Law to Facilitate Transparency: A meaningful framework to combat disinformation at scale must be built on the understanding that it is a political problem.
• Transparency and Regulations need to be brought to bring governance of speech within the ambit of the democratic process and to control the weaponization of social media.
• It should also include safeguards for user privacy since platforms are a repository of the private information of citizens.
• Structural Reforms in Platforms: Blanket immunity for platforms as intermediaries no longer makes sense since platforms are far more interventionist with user content.
• Furthermore, Platforms can make it possible for the users to make an informed choice regarding which feed to subscribe or opt-out of.
• Checks on Use of Personal data: Regulations should be maintained to ensure checks on use of personal data in the context of electoral campaigns complies with national laws.
• Maintaining a Level Playing Field: Democracy, in its true spirit, demands equal opportunities for all parties, and free & fair elections give all parties equal opportunities.
• Strict norms for use of social media for political purposes is the need of the hour so that minority political campaigns are given equal attention.
• Therefore, platform accountability should be linked to their distribution model.